Career Productivity Archives

USING OUR DEVELOPED MOBILE APP FOR TRAINING AND LEARNING

17 October 2017 Posted by Centrifuge

Before discussing the reasons why you should integrate mobile learning trends such as using Mobile Apps to access Information, let’s take a quick look at 3 important, basic aspects (What, Why, and How):

What:What are mobile apps for learning?
Why:Why you should invest on it?
How:How exactly can they be integrated into your training strategy or how it will influence the election outcome?

What Are Mobile Apps For Learning?

Mobile apps are a type of delivery format designed for offline viewing of documents (i.e. accessing training material) on mobile devices. Although the document needs to be downloaded to the device first using internet connection, it can be accessed without internet access from the mobile device for subsequent visits once the training document have been downloaded to the device. Internet access might be necessary when it comes to adding additional features such as chat, video call, monitoring, performance evaluation etc.

Technology prevails now and people are increasingly taking to mobile apps and the number of mobile app downloads that take place every year justifies that. According to a report, the number of mobile apps that has been downloaded worldwide in 2017 stands at a whopping 2.5 million! It comes as no surprise that mobile app for training is an area you must invest on to get a better service delivery.

Centrifuge Group Mobile App for Learning

WHAT ARE THE ADVANTAGES OF USING MOBILE APPS FOR TRAINING?

There’s a reason why organisations and companies are pumping money into mobile training technology and mobile app development year after year. Mobile apps are one of the hottest mobile training trends driving the market today. Some of the benefits of mobile apps are:

Ideal for people looking for information which will help in training electoral officers.
Suited for online as well as offline viewing.
Easy to access even during election
Facilitate higher completion rates.
Provide access to just-in-time information.
Ideal for performance support.

HOW TO USE MOBILE APPS FOR TRAINING TO UPLIFT EXISTING LEARNING STRATEGY?

Mobile apps are a good fit for both formal as well as informal training.

They can be used to offer bite-sized formal training or supplement formal training.

When it comes to informal training needs, they are an ideal platform to offer Performance Support. They can be used as Performance Support Tools and embedded in the learner’s workflow. If they are made available to learners on their mobile devices, there will be greater chances of them using them for just-in-time information and on-the-job (During Election) support.

There are many ways to integrate mobile apps for learning into your learning strategy. Specifically:

For primary learning (formal training).

Mobile apps can be used for formal training (The idea is instructing the trainers to download the created training mobile app and for them to go through it and ask questions on the chat box which can be embedded in the mobile app. After which their performance can be assessed online)

As a supplement to formal training.
- They can be used as pre- and post- assessments for formal training (online or blended).
- They can also be used to showcase videos, examples, and scenarios to reinforce learning.

WHY is MOBILE APP FOR LEARNING THE RIGHT FIT FOR YOUR TRAINING STRATEGY?

Here is my list of 10 reasons why mobile apps are the right fit for your learning strategy:

Flexibility of Usage (For Learners).

According to a survey, people spend 30 hours a month on average on mobile apps. They have become part and parcel of people’s lives because of the flexibility and ease of looking up information that they offer. The power of mobile apps can be leveraged to offer training to learners even when they are not connected to internet.

High Completion Rates.

The anytime, anywhere flexibility that mobile learning technology and mobile apps offer help learners take the training when they “want to” rather than “have to”; thereby resulting in higher completion rates.

Engaging.

As a smartphone user, you’d know that pretty much everything you do –dropping in a message to someone, hunting for a restaurant nearby, getting your daily scoop of news, and so on– is through apps. You’ve ditched your traditional SMS and switched to WhatsApp messaging for a simple reason that it’s far more lively and engaging and comes with a host of features. The formats of mobile apps and mobile learning technology for learning are remarkably different from traditional eLearning. They provide very high engagement to learners thereby increasing recall and retention manifold.

Easy To Push Updates.

Mobile apps are extremely user-friendly and offer organizations the flexibility to easily push updates.

Enable You To Further Leverage Trending Approaches.

From the social media platform you visit most frequently to your favorite game on your mobile device, they all come packaged as mobile apps. Here’s a huge cue you can take to enhance the impact of your training using mobile apps. You can leverage further on trends like microlearning and social learning

Can Be Adapted To Varied Training Needs.

You can craft mobile apps for learning to address varied training needs including compliance, soft skills, electoral knowledge, and change management.

Can Be Used For Performance Support.

Mobile apps are designed to offer “just-in-time” information. They are ideal for Performance Support intervention and can directly influence the organizational mandate to push the learning acquisition to its application on the job.

At Centrifuge Group, we have used mobile learning technology and mobile app for training for both formal learning as well as a Performance Support Tool. We can be reached at Ground Floor, Right Wing, Nigerian Re-Insurance Building, Central Business District Abuja. Or Call 08057301228

OWN A SHOP WITH JUST AN ONLINE STORE

3 August 2017 Posted by Centrifuge

Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product’s availability and pricing at different e-retailers.

Why not growing your business through a professional online store with access to top marketplaces such as Amazon and eBay. The overall benefit for any business is the increase of sales. You might be surprised at the various techniques and functionalities an e-commerce website can use to increase the sales and revenue.

Here are some ways you can boost your business with an online store

Personal Service

Shoppers aren’t just guided or influenced by price. Providing a personal service, albeit online, is both appreciated by shoppers and can prove to be very beneficial in increasing sales. How can you provide a personal service via your online presence? Customers like to be informed of the various stages of receiving their order so emails confirming receipt of the order and dispatch of the goods with tracking information are always a good idea.

Having a blog on the website which provides helpful tips, tells stories and tells readers about the benefits of the products for them (rather than the features) in a friendly tone is going to come across as friendly and personal too. Focusing on them (using ‘you’ and ‘your’ rather than ‘I’ and ‘we’) will emphasize the focus on the shopper rather than the seller.

Helpful Information

One way to be helpful is to recommend additional suitable products for the purchase. An example is having a website that suggests suitable accessories when an item of clothing is selected for purchase. This adds value to the original purchase but also helps the purchaser.

Reward Loyalty

Reward your loyal customers and followers by providing your email newsletter subscribers and your followers on social media platforms with occasional discount codes, sneak peeks and prizes.

As you can see in this example from klassyladies.com (an e-commerce website we designed recently), the store reassures purchases by highlighting the easy returns service and encourages return visits with a special offers sign-up. Offering free shipping is often a determining factor for shoppers too.

Problem Solving Products or Services

Using video, photographs and text, an online store can demonstrate how their product solves a problem just (or more) effectively than a sales assistant in a shop. If a female customer is looking for a fashion design, they probably won’t be interested in the technical details but seeing a picture or video demonstrating a pretty lady shining in the fashion garment.

Reaching Everyone

Having an online store that changes currency automatically means that your business can receive orders from almost anywhere in the world. How will these shoppers know about your business and trust you? Having testimonials (written and video), a good ‘About Us’ page, regular blog posting and using social media to have conversations with others will build trust as well as brand awareness.

Quick and Easy

The website should be easy to navigate and if the website can retain the information for repeat shoppers, all the better. Anything that makes the shopping pleasurable and easy will encourage people to complete the purchases.

A search box is an essential tool and as you can see on this e-commerce website we designed for Klassyladies, shoppers can search under a variety of search terms. The website also offers the convenience of having its email address and phone number clearly visible and users can change to a different language too. Have you ever visited a website and found yourself wondering where in the English-speaking world is it based?

Would you like to grow your business and increase sales with an e-commerce website? Whether you are a new start-up or an established business with a bricks-and-mortar shop, we can help you create the online store to suit your brand. Contact us on +2348034863689 to discuss or at Centrifuge Group, Basement Floor Re-Insurance Building, Plot 784A Herbert Macaulay Way, Central Business District, FCT Abuja Nigeria.

REASONS WHY YOUR BUSINESS SHOULD SUBSCRIBE TO MOBILE APP

31 July 2017 Posted by Rasheed

If you think that mobile apps are solely for big name brands like Facebook, Dangote Group, Globacom Nigeria, First Bank of Nigeria, Turkish Nile University, American University of Nigeria etc. you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.

BE VISIBLE AND CONNECTED TO CUSTOMERS AT ALL TIMES

Statistics show that the average Nigerian youth spend more than four hours daily on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.

CREATE A DIRECT MARKETING CHANNEL

Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.

One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.

PROVIDE VALUE TO YOUR CUSTOMER

Talking about on-hand information, how about digitalizing that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers.

BUILD BRAND AND RECOGNITION

A mobile app for your business can greatly contribute to your brand awareness. I’d like to break this topic down into two aspects, the combination of which will make your app a true winner:

Brand. A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.
Recognition. The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.

IMPROVE CUSTOMER ENGAGEMENT

No matter whether you are selling flowers or educational services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers. Lets think this way, for example, Mr Food built its entire business model around this principle. Instead of calling a restaurant for a table, you can book it with less than five clicks on their platform. Now think about it: How many customers would prefer to communicate with you via text than via phone?

STAND OUT FROM THE COMPETITION

These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!

CULTIVATE CUSTOMERS LOYALTY

Last, but not least, the most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out there — roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing — we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. It’s time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service. I am not saying a mobile app is going to save your business, but it can be a way of staying closer to your customers, and being just a “fingertip” away at all times.

Convinced yet? I am, for sure! Now that you have gotten a taste of the numerous benefits of your own business mobile app, where are you going to start?

Contact us at Centrifuge Group, Basement Floor Re-Insurance Building, Plot 784A Herbert Macaulay Way, Central Business District, FCT Abuja Nigeria or call +2348034863689.

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Career Productivity