Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product’s availability and pricing at different e-retailers.
Why not growing your business through a professional online store with access to top marketplaces such as Amazon and eBay. The overall benefit for any business is the increase of sales. You might be surprised at the various techniques and functionalities an e-commerce website can use to increase the sales and revenue.
Here are some ways you can boost your business with an online store
Shoppers aren’t just guided or influenced by price. Providing a personal service, albeit online, is both appreciated by shoppers and can prove to be very beneficial in increasing sales. How can you provide a personal service via your online presence? Customers like to be informed of the various stages of receiving their order so emails confirming receipt of the order and dispatch of the goods with tracking information are always a good idea.
Having a blog on the website which provides helpful tips, tells stories and tells readers about the benefits of the products for them (rather than the features) in a friendly tone is going to come across as friendly and personal too. Focusing on them (using ‘you’ and ‘your’ rather than ‘I’ and ‘we’) will emphasize the focus on the shopper rather than the seller.
One way to be helpful is to recommend additional suitable products for the purchase. An example is having a website that suggests suitable accessories when an item of clothing is selected for purchase. This adds value to the original purchase but also helps the purchaser.
Reward your loyal customers and followers by providing your email newsletter subscribers and your followers on social media platforms with occasional discount codes, sneak peeks and prizes.
As you can see in this example from klassyladies.com (an e-commerce website we designed recently), the store reassures purchases by highlighting the easy returns service and encourages return visits with a special offers sign-up. Offering free shipping is often a determining factor for shoppers too.
Problem Solving Products or Services
Using video, photographs and text, an online store can demonstrate how their product solves a problem just (or more) effectively than a sales assistant in a shop. If a female customer is looking for a fashion design, they probably won’t be interested in the technical details but seeing a picture or video demonstrating a pretty lady shining in the fashion garment.
Having an online store that changes currency automatically means that your business can receive orders from almost anywhere in the world. How will these shoppers know about your business and trust you? Having testimonials (written and video), a good ‘About Us’ page, regular blog posting and using social media to have conversations with others will build trust as well as brand awareness.
Quick and Easy
The website should be easy to navigate and if the website can retain the information for repeat shoppers, all the better. Anything that makes the shopping pleasurable and easy will encourage people to complete the purchases.
A search box is an essential tool and as you can see on this e-commerce website we designed for Klassyladies, shoppers can search under a variety of search terms. The website also offers the convenience of having its email address and phone number clearly visible and users can change to a different language too. Have you ever visited a website and found yourself wondering where in the English-speaking world is it based?
Would you like to grow your business and increase sales with an e-commerce website? Whether you are a new start-up or an established business with a bricks-and-mortar shop, we can help you create the online store to suit your brand. Contact us on +2348034863689 to discuss or at Centrifuge Group, Basement Floor Re-Insurance Building, Plot 784A Herbert Macaulay Way, Central Business District, FCT Abuja Nigeria.